Brand Guidelines | Freshly Grounded

✨ Logos

Our Logos

We have two logos that serve different purposes. Use them appropriately based on the context.

🏆 Primary Logo

Our main logo is the circular badge. Use this for most applications including official documents, corporate materials, and primary brand representation.

Official Documents Corporate Use Primary Branding Social Media Profiles

🎬 Secondary Logo (Retro)

Our retro wordmark logo is a secondary option to be used sparingly for a nostalgic or playful touch. It works well for occasional use on merchandise or special content, but should not be used on official or corporate documents.

Content & Creative Merchandise Casual Use Video Overlays

🎨 Logo Color Variations

White Logo Default

Use on purple, black, or dark backgrounds

Black Logo Allowed

Use on white or light backgrounds only

Purple Logo Not Allowed

Never use the logo in purple

📏 Clear Space

Always maintain adequate clear space around the logo to ensure visibility and impact. We recommend a minimum clear space equal to the height of the "F" in Freshly on all sides.

📐 Minimum Size

To ensure legibility, the logo should never be displayed smaller than the following minimum sizes:

Primary Logo

40px × 40px (digital)
15mm × 15mm (print)

Retro Logo

80px width (digital)
25mm width (print)

🎨 Colors

Color Palette

Our color palette is bold yet approachable. These colors should be used consistently across all brand materials.

Primary Colors

FG Purple Primary

HEX #553575

RGB 85, 53, 117

CMYK 27, 55, 0, 54

Black

HEX #171717

RGB 23, 23, 23

CMYK 0, 0, 0, 91

White

HEX #FFFFFF

RGB 255, 255, 255

CMYK 0, 0, 0, 0

Color Usage Guidelines

✅ Do

Use FG Purple as the primary brand color
Use white logo on purple or black backgrounds
Use black logo on white or light backgrounds
Maintain strong contrast for readability

❌ Don't

Never use the logo in purple color
Avoid low contrast color combinations
Don't use colors outside the brand palette
Don't alter the opacity of brand colors

🔤 Typography

Typography

Our typography is clean, modern, and highly legible. We use two font families for different purposes.

Primary Font: Poppins

Poppins is our primary typeface. It's geometric, modern, and friendly — perfect for headings, titles, and display text.

Headings Titles Display Text UI Elements

Medium (500) Freshly Grounded

Semi-Bold (600) Freshly Grounded

Bold (700) Freshly Grounded

Extra Bold (800) Freshly Grounded

Secondary Font: Helvetica

Helvetica is used for body text, captions, and supporting content. Its neutral and clean appearance ensures excellent readability.

Body Text Paragraphs Captions Documents

Regular (400) Content you relate to.

Bold (700) Content you relate to.

📏 Recommended Type Scale

H1 / Hero Freshly Grounded 48px / 3rem

H2 / Section Freshly Grounded 36px / 2.25rem

H3 / Subsection Freshly Grounded 24px / 1.5rem

Body Content you relate to. 16px / 1rem

Caption Content you relate to. 14px / 0.875rem

📐 Usage

Logo Usage Rules

Follow these guidelines to ensure our brand is always represented correctly.

✅ Do's

Use white logo on purple background

Use white logo on black background

Use black logo on light backgrounds

Use on images with sufficient contrast

❌ Don'ts

✕

Don't use the logo in purple

✕

Don't add glow effects to the logo

✕

Don't add strokes to the logo

✕

Don't distort or skew the logo

✕

Don't reduce logo opacity

✕

Don't rotate the logo

🖼️ Background Guidelines

Purple Background ✓ Approved

White logo only

Black Background ✓ Approved

White logo only

Transparent Background ✓ Approved

White logo (ensure sufficient contrast)

White Background ✓ Approved

Black logo only

📦 Downloads

Download Assets

Download our brand assets for use in your projects.

Primary Logo (White)

PNG format, transparent background

⬇️ Download PNG

Retro Logo (White)

PNG format, transparent background

⬇️ Download PNG

🔗 Connect

Find Us Online

Follow Freshly Grounded on our official channels.